CLIENT
Rainup/PRO
DIRECTION
Drop of Lemon Studio
VFX
Drop of Lemon Studio
TEAM
Tomorrow Agency
UNCOMMON
Every drop counts.
Water doesn’t ask permission — it flows, seeps, crashes, and collects. That’s why Rainup designs systems that don’t fight nature, but work with it. Our role has been to bring that invisible infrastructure to life, and to help explain the abstract concepts — sometimes in immersive 3D, other times in imagery and video.
Rainup does not only focus on providing service, they also provide data-driven water management for urban environments and large-scale fields, even on roofs.
The question we grappled with: how do you make this visible and attractive to different demographics?