red roots festival

The yearly music festival keeps turning heads.

CREATIVE MEDIA

CLIENT

Red Roots Festival

DIRECTION

Drop of Lemon Studio

VFX

Drop of Lemon Studio

TEAM

UNCOMMON

A city in red. Woven in time.

This year, we didn’t just celebrate a festival — we celebrated 700 years of Enschede. A city stitched together by stories, shaped by sound, and woven from a rich textile legacy that once clothed nations.

For the 2025 edition of the Red Roots festival, we transformed Enschede’s industrial threads into a creative concept that connected past and present. Using fabric as our visual language, we combined musical instruments with the city's history — all culminating in a bold, tactile campaign that spoke to the imagination.

Stuffed with savings. Made for students.

In this vibrant animation, we brought Enschede's tote bag to life, overflowing with discounts, deals, and student essentials. As bold numbers tumble into the fabric like confetti, the bag becomes a symbol of everything Enschede offers young minds — from buzzing cafés and local hotspots to budget-friendly bites and creative spaces.

Back To All Work